Since they began in 1994, PCI-Media Impact's Soap Summits have earned a solid reputation among entertainment and health professionals. Soap Summits provide the writers, producers, and executives responsible for content of the ten daily network soap operas with a forum for information and creative discussion on current social and health issues.

Our summits have covered many health and social topics over the last ten years including: assisted fertility, death and dying, diabetes, diversity, population, minority issues, sexually transmitted diseases, teenage sexuality, teenage suicide, teenage tobacco use, and violence against women.

More recently these summits have brought together media professionals – actors, producers and writers – to meet with health professional, international development specialists and philanthropists on a variety of topics. The aim of our recent gatherings has been to bring a heighten awareness of the importance and power media and the creative community play in shaping attitudes and behavior in this country.