Peru - Empezando a Vivir
December 1, 2005 through
the end of February 2006 , our new adolescent-themed
radio show, produced in cooperation with our local partner
Calandria (www.calandria.org.pe),
will be broadcasting every day on Radio Union in
Lima Peru . Live shows will be broadcast on Sundays from
4-5:30 p.m. with reruns daily Monday through Saturday 9-10
p.m.
 This new magazine-radio format show is
targeted at adolescents and youth is called " En Buena
Onda" which literally means "Good Wave" but
it is also local teenage slang for "cool!" Check
out the show's spanish language website: www.enbuenaonda.net.
Each show features two episodes of a soap
opera called " Empezando a Vivir" meaning “Beginning
to Live.” The show's main themes are sexual and reproductive
health and rights (particularly family planning and the prevention
of STIs and HIV/AIDS); sexual abuse and violence; and the
importance of inter-generational communication. This production
follows last season’s 90 minute radio show called “Loma
Luna.”
PCI-Media Impact was in Peru in November, and together
with our partner Calandria, trained 20 radio stations from
Peru , Ecuador , Chile , and Colombia in an effort to encourage
them to rebroadcast this radio drama and teach them about
the power of entertainment education as community development
tool. As a result, we hope to be on the air with an estimated
additional 20 new stations throughout Peru and the Andean
Highlands region of South America beginning this December/January
.
Related Links:
Peru: PCI youth radio show tackles tough issues
www.enbuenaonda.net/portal/eav.php
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