Guatemala -La Ruleta: Donde las Emociones se Funden - Season 2
PCI-Media Impact is producing the weekly radio drama La Ruleta II: Donde las Emociones se Funden, which is the main feature of the two hour live talk show Sexo Tips Juvenil (Sex Tips).
After the success of the first season, in 2007 the radio talk show was expanded to a two hours show, with a mixed–format call-in show:
Expert’s interview
“Sexpresión”: Interviews conducted on the streets.
Myths, Taboos and Facts: Listeners clarify doubts about the program’s topic.
Radio drama: “La Ruleta II”
"Furcios”, the funniest mistakes made during the radio program broadcast
A Day Like Today: Presentation of past historical events around the world
Music, artist gossip and musical competition
Below you will find a promotion video produced, in Spanish, describing the show and it's production:
Project Objective:
Using our Entertainment – Education (EE) methodology that harnesses the power of radio, PCI-Media Impact produces this program to increase health awareness in regards to issues dealing with sexual/ reproductive rights, teenage pregnancy prevention and STD/HIV/AIDS transmission.
Sexual and Reproductive Health Overview: Guatemala
about 80% of Guatemala's population of 13 million lives in poverty. At the same time, lack of access to birth control methods contributes to a high birth rate.
51% of youth population (ages 10-19) lives in rural areas.
This makes Guatemala second only to China as the source of babies adopted.
92% of women who had their first sexual experience between the ages of 15-19, did not use any STD, HIV or pregnancy prevention measure
23% of women had their first sexual experience between the ages of 15-19.
69% of women had their first sexual experience between the ages of 20-24.
92% did not use any STD, HIV or pregnancy prevention measure during their first
sexual experience.
Source: ENSMI:2002
“At first I listened to the radio program with my headphones on. I didn’t want my parents to find out I was listening to a sex program. One day my mother came into my room and asked me what I was listening to. I gave her my headphones and we listened together. Since then every Friday we listen to the program. Now we talk about other than me having my period.”
- Focus Group testimony during the final evaluation.
Broadcasts
Target and Coverage -
Youth ages 14-25 in the northern Petén, including the Mexican border.
Broadcast -
Radio Nacional Tikal and Radio FM Maya, from June 2007- December 2007
- Radio Drama – 20 episodes 10 minutes each
- Radio talk show – 20 episodes, two hours weekly
Radio Drama Characters Paulo: Honest, he comes from a single mother family, and he has feelings for Carolina Marina: Superficial, popular, a bully who comes from a divorced family Juan: A “macho” man, homophobic, and can’t express his feelings Catalina: Her father doesn’t accept her as a female; she has feelings for Paulo Maco: He is gay, but has not been able to accept it Cristina: Indigenous girl who left her community to study Carolina: Lesbian, she is the most beautiful girl in the group
Radio Drama Plot: One young couple has a healthy relationship, while another shows the perils of abuse. Gay characters stand up for their rights and confront homophobia, intolerance and traditional taboos. Young people learn about sexual and reproductive health and rights and reduce stigma and discrimination.
Promotion and Participation
Over 28 phone calls were registered per radio talk show. Some of the activities implemented to promote the radio talk show were:
- Partnership with local youth organizations and government institutions.
- Promotion at schools and public events, using flyers and banners.
- Radio drama actors participated in media interviews and tours.
- Open telephone lines during the radio talk show and text messaging.
- Radio program air spots during the week.
- Promotional video in YouTube: http://www.youtube.com/watch?v=wbaMzFn3520
Our Methodology and Training
For this project, PCI-Media Impact is training community based organization such as Asociación Tan Ux’il and local broadcasters to use our EE methodology to promote health provider services.
Our international consultants train these local partners focusing on:
Education – Entertainment methodology (radio production, script and acting)
Program monitoring and evaluation (quantitative and qualitative impact)
The Program’s Impact
PCI - Media Impact and Asociación Tan Ux’il developed a robust methodology to monitor and evaluate the impact of the radio program. The final evaluation was composed by a sample of 250 adolescents from four school districts in Petén.
- The radio talk show “Sexo Tips” hosted 2007 presidential candidates to discuss their projects for youth and sexual and reproductive health.
- 92% of the sample learned for the first time about the importance of using a condom in their first intercourse
Most Appealing Radio Talk Show Segments to Learn About
Sexual and Reproductive Health and Rights
How Often They Listen to “Sexo Tips”
Cost – Effectiveness
To ensure sustainability, the project requires cost-sharing. PCI-Media Impact provided 62% of the project cost and our partner provided the remaining 38% through in-kind contributions, volunteers, and sponsorship.
PCI-Media Impact is producing the weekly radio drama 
Using our Entertainment – Education (EE) methodology that harnesses the power of radio, PCI-Media Impact produces this program to increase health awareness in regards to issues dealing with sexual/ reproductive rights, teenage pregnancy prevention and STD/HIV/AIDS transmission.
Target and Coverage -
Youth ages 14-25 in the northern Petén, including the Mexican border. 
For this project, PCI-Media Impact is training community based organization such as Asociación Tan Ux’il and local broadcasters to use our EE methodology to promote health provider services. 
