PCI newest radio program debuts in Peru

December 1, 2005 through the end of February 2006 , our new adolescent-themed radio show, produced in cooperation with our local partner Calandria (www.calandria.org.pe), will be broadcasting every day on Radio Union in Lima Peru . Live shows will be broadcast on Sundays from 4-5:30 p.m. with reruns daily Monday through Saturday 9-10 p.m.

This new magazine-radio format show is targeted at adolescents and youth is called " En Buena Onda" which literally means "Good Wave" but it is also local teenage slang for "cool!"  Check out the show's spanish language website: www.enbuenaonda.net.

Each show features two episodes of a soap opera called " Empezando a Vivir" meaning “Beginning to Live.” The show's main themes are sexual and reproductive health and rights (particularly family planning and the prevention of STIs and HIV/AIDS); sexual abuse and violence; and the importance of inter-generational communication. This production follows last season’s 90 minute radio show called “Loma Luna.”

PCI was in Peru in November, and together with our partner Calandria, trained 20 radio stations from Peru , Ecuador , Chile , and Colombia in an effort to encourage them to rebroadcast this radio drama and teach them about the power of entertainment education as community development tool. As a result, we hope to be on the air with an estimated additional 20 new stations throughout Peru and the Andean Highlands region of South America beginning this December/January .

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