PCI-Media Impact Hosts My Community Media Training in Ecuador

Media Coalitions from across Latin America compete for seed funding

December 10, 2007 – PCI-Media Impact, a global not-for-profit producer of innovative TV and radio shows featured in over 25 countries announced the successful completion of a five-day media training that took place in Quito, Ecuador. The trainings, part of PCI-Media Impact’s innovative My Community strategy, were coordinated with the help of ALER (Latin American Association of Radio Education), a Latin America-based NGO that produces socially-responsible radio programs. << read more in full press release >>

Nine coalitions with representatives from Bolivia, Colombia, Ecuador, Guatemala, Mexico, and Venezuela participated in an intense series of media trainings devoted to r adio production and the principles of Entertainment-Education and social marketing. After the training participating coalitions were asked to design and submit their own proposals for a potential radio serial drama that PCI-Media Impact will fund and produce in 2008.

PCI-Media impact played host to the coalitions, arranging a series of workshops and seminars focused on teaching them how to design, produce and evaluate their own radio serial dramas. Beyond the more technical aspects of radio production, including serial drama methodology, character and message development, the participants were taught how to employ qualitative and quantitative tools to measure a serial drama’s success. Instructors also emphasized the need to identify community needs as part of formative research and the importance of identifying local partners – civic-minded organizations, NGOs or clinics – to help with program promotion, generate community support or assist with program outcomes, such as service-delivery and audience involvement.

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