Focus on Entertainment: We help create stories that entertain, enabling the audience to learn and relate the characters to their lives. This self-identification has been proven to lead to behavior change.
Effective Media Delivery: We select the best delivery method to reach the audience, including radio, television, print, internet, mobile messaging and music.
Research Grounded: We use research, monitoring, and evaluation to refine and evolve our programs. learn more
Culturally Relevant: PCI-Media Impact relies on the value of local knowledge and community participation to create programs that resonate with audiences.
Power of Local Partners:PCI-Media Impact works with local media and NGO groups to produce, air, and sustain programs with health and poverty messages. Learn more
Focus on Entertainment: We help create stories that entertain, enabling the audience to learn and relate the characters to their lives. This self-identification has been proven to lead to behavior change. 
Effective Media Delivery: We select the best delivery method to reach the audience, including radio, television, print, internet, mobile messaging and music.
Research Grounded: We use research, monitoring, and evaluation to refine and evolve our programs. 
Culturally Relevant: PCI-Media Impact relies on the value of local knowledge and community participation to create programs that resonate with audiences.
Power of Local Partners: PCI-Media Impact works with local media and NGO groups to produce, air, and sustain programs with health and poverty messages. 