What is PCI-Media Impact?
PCI-Media Impact’s pioneering approach uses creative media, the power of storytelling and the reach of broadcast media to mobilize individual, community and political action in the areas of sexual and reproductive health, HIV/AIDS, environmental conservation and sustainable development, and human rights and democracy.
Our Mission: Improve health, promote human rights and bring social advancement through the use of creative media
Founded in 1985, PCI-Media Impact has trained hundreds of organizations and community leaders in the effective use of media and broadcast more than 242 productions in 27 countries, including radio and television serial dramas, comic books, documentaries and public service announcements.
Our entertaining programs carry research-based
and culturally sensitive messages that catalyze measurable
personal and community action. Working with the most experienced
local partners and technical and production consultants, the
radio and TV shows we produce combine the power of storytelling
with the reach of broadcast media.
PCI-Media Impact programs educate
and inspire people to make positive personal choices that
improve their health and place them on the path to social
and economic independence.
We focus on relevant local issues
that are critical to achieving progress embodied by the U.N.
Millennium Development Goals (MDGs), such as:
Our Approach:
 Focus on Entertainment: We help create stories
that entertain, enabling the audience to learn and relate
the characters to their lives. This self-identification has
been proven to lead to behavior change.
 Effective Media Delivery: We select the
best delivery method to reach the audience, including radio,
television, print, internet, mobile messaging and music.
 Research Grounded:
We use research, monitoring, and evaluation to refine and
evolve our programs. learn more
 Culturally Relevant: PCI-Media Impact relies on the value of local knowledge and
community participation to create programs that resonate with
audiences.
 Power of Local
Partners: PCI-Media Impact works
with local media and NGO groups to produce, air, and sustain
programs with health and poverty messages. Learn more
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